Wednesday, April 10, 2013

2013: The Year of the 3 Arrow

Closing in on the glorious blockbuster season, we’re being treated to some pre-season films that could easily fit into the summer rotation. GI Joe: Retaliation is massive in its action and next week’s Oblivion boasts Tom Cruise in a high profile sci-fi project. But we moviegoers are stuck in a very strange run of middle of the road features so far this year. When reviewing films What’s Up Movement has a 5 arrow system that rakes away a lot of the arbitrary guesswork that goes into rating films. The result is a fairly objective scheme that spreads out the appropriate scores of every film we see. But 2013 has proven to be incredibly baffling with most of the films earning three or three and a half arrows.

Usually the scores aren’t that big of a concern, but when so many films fall in line like this I begin to wonder. With 18 films reviewed in 2013, seven of them received scores of 3 arrows and six earned 3.5. That’s more than two thirds of the movies! Be impressed by my math skills. At first I pointed the finger at myself, thinking I was taking the easy way out by not committing in either direction. But after looking over the reviews, that’s not the case. Average performances and average movies without any real attempt at innovation end up in the middle. Sure I enjoyed a lot of them, but that’s not enough.

Looking at the films on the list we have the kinds of movies that tend to populate the first few months of the year on the big screen. There’s the entertaining but predictable action films (Snitch, A Good Day to Die Hard), the moderately funny comedies (The Incredible Burt Wonderstone, 21 and Over), a few “edgy” fairytale reboots (Jack the Giant Slayer, Hansel and Gretel: Witch Hunters), and the leftovers (Admission, Side Effects). But the category that has been especially surprising to constantly land in 3-3.5 town is the would-be blockbuster.

Oz the Great and Powerful is a massive hit, but the movie is not nearly as impressive as its ticket sales. GI Joe: Retaliation is incredible when compared to its predecessor, but it’s still a shoot-em-up action film that has a few very poor scenes that weaken its story. Even something like The Host, which could have picked up where Twilight left off with fans, collapsed under the weight of what was supposed to be an important message.

As we continue on, the threes may keep coming or maybe Hollywood will break their funk. Only Gangster Squad and Warm Bodies have been able to rise above the mediocrity so far. But I have faith in the summer tent poles. There’s a reason studios dump hundreds of millions of dollars into these movies. So hopefully some are good. But I have no problem continuing to dish out the threes if I need to.

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